The diamond is the chosen symbol for the logo, as a doubly fitting symbol to show timelessness and the brand’s reputation for quality diamonds.
The crest is a representation of C Krishniah Chetty & Co’s heritage. The Narasimha lions guard the diamond logo which represents its own values – of strength and skill. The elephant is a symbol of wisdom and stability, a cultural icon much revered in Asia as it also depicts Lord Ganesha, the remover of obstacles.